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Women drive the vast majority of spending decisions in the US — here are 4 crucial things all salespeople should know about selling to them

The dynamic between men and women in professional situations is changing, and now, more than ever before, it’s crucial to be aware that what you’re communicating with your words and actions might not be sending the message you’re intending. Treating people with respect, showing them they can trust you, and going into conversations with an open mind are techniques you’ve likely heard before, but if you want to be effective selling to women now and in the future, they’ll need a new level of awareness.